Ola wihlborg biography of martin

Scandinavia makes a comeback.

In the early s, IKEA began a process to strengthen its identity as a design company.

IKEA wanted to get back to its roots and manifest the aesthetic of Scandinavian simplicity. The result was IKEA PS, a recurring collection of innovative design at low prices.

After a disjointed s, IKEA had lost control of its range and had been close to losing its foothold and its identity.

Ola wihlborg biography of martin luther

The stock exchange crash of led to a global economic crisis and was a turning-point – also for the world of design. Glass tables and colourful geometric patterns had to move aside. It was the early s, and minimalism was making a comeback.

British, Japanese and Italian designers started creating restrained design in light woods – something that was seen as typically Scandinavian. IKEA was surrounded by a design world that was successfully interpreting Scandinavian aesthetics.

“Shouldn’t you at IKEA be there too, among blond woods and sim