Paul rand graphic designer biography sample

American graphic designer (1914–1996)

Not to be confused with the American politician Rand Paul.

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer.

Paul rand graphic designer biography sample

He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He developed an American Modernistic style from European influences^[1] and was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.^[2]

Rand was a professor emeritus of graphic design at Yale University in New Haven, Connecticut where he taught from 1956 to 1969, and from 1974 to 1985.^[3][4] He was inducted into the New York Art Directors Club Hall of Fame in 1972.

Early life and education

Paul Rand was born Peretz Rosenbaum on August 15, 1914, in Brooklyn, New York.^[5] He embraced design at a very young age,